Frequently Asked Questions — Longdon Ward

Who won the Longdon ward election in 2011?

Conservative held Longdon ward at the 5 May 2011 Local Election. Conservative won with a majority of 168 votes (20.0%). Turnout was 48.4%.

Which council does Longdon ward elect to?

Longdon is a ward within Malvern Hills. Councillors elected here sit on Malvern Hills Council, responsible for local services including planning, housing, social care, and waste collection. At this election 48.4% of eligible voters cast a ballot — local elections typically attract 25–40% turnout nationally.

What does swing mean in UK elections?

Swing measures how much support has shifted between two parties compared to a previous election. The Butler swing formula — used in British election reporting since the 1950s — takes the average of the gain in the winner's vote share and the loss in the runner-up's. A 5% swing is considered large at ward level; anything above 10% is exceptional. The swing figure for Longdon in 2011 is shown in the statistics above.